One object, two media: a printed card for the rooms where owners gather, and the same three questions as a sendable screen. What does my business do. Is it open, and where. What would you tell a customer about it today.

The free reading itself; the three questions are three of the instrument's surfaces in plain clothes.

Feeds the Door directly. Every batch is numbered to its room, so the ledger learns which rooms convert and which produce litter.

Test five variants on five strangers at one event; print the one that produces three worried faces.

Readings logged against batch numbers.

The founder performs the free reading live, on stages and podcasts: name any business in the room, and sixty seconds later it knows what the machines say about it. The clip becomes the advert.

The free reading performed, with the founder as its living changelog; the spoken next step is the paid report.

The volunteer reaches the Door before the applause ends; the leave-behind card captures the room, tagged to the event; the clip recruits rooms we have never visited.

Script the sixty seconds, rehearse on five real businesses, book two free stages.

Readings ledgered to event numbers, and the first inbound booking generated by a previous performance.

We publish numbered, dated advisory notes answering the panic queries, structured so the engines cite us, re-checked within two days of every model release.

Structured answering by demonstration, and the monthly monitoring habit shown free on our own pages: the dated re-check ledger is the subscription, practised in public.

Catches buyers mid-research; every note ends with one test the reader runs on their own business, and the test leads to the Door.

Write the first three notes against the highest-volume panic queries; reproduce each across two model versions before publishing.

The house cited inside an engine answer, screenshotted and dated.

A one-screen object built for the forward button: the three questions, the sixty-second framing, the link. Accountants send it down client lists; daughters send it to their fathers' shops.

The Door cut as a key for the trusted middleman.

Arrives through the inbox, with a sender the reader already believes; every sender recruits the next buyer on our behalf.

Build the screen from the tested questions, send it through five real chains, watch where it dies, rebuild the weak link.

Readings arriving from messaging referrers, and the first forward we cannot trace to our own send.

When an owner posts in panic about what AI says about them, we read their estate free, in the thread, scores shown, method linked, with one fix performed on the spot.

The paid diagnostic's first ten minutes, given to a stranger in front of witnesses.

The poster reaches the Door in public; the watchers arrive curious; the thread itself settles into the machine layer, because the engines read the forums too.

Build the fifteen-minute kit and the standing watch on the named forums; the next panic post is the launch.

A thread where our answer outdraws the original post.

Two pre-built responses: within two days of every major model release, the public cohort re-read and the change published while the market is still asking what the release means; and on the visibility industry's award day, the winners run through the retell test.

The monitoring subscription's reason to exist: models change, content drifts, and a versioned instrument can re-baseline a cohort in two days.

Catches press and practitioners, the tier whose readers are our buyers; matures in phase four into fixtures the industry expects.

Publish the pre-registration page, cohort named and method versioned, before the next release lands.

Pickup inside the window by press or practitioners.

Paste your homepage; the machine retells your business, then retells its own retelling, twice more. Facts fall out, phantoms creep in, and the result is a card built to be posted.

The free reading wearing its machine-reader openly, and a preview of the paid report: the card shows one evidenced finding; the full read shows all of them. The game diagnoses; the fix lives behind the Door.

Every shared card recruits the next player; pride does the distribution.

Run the mechanic by hand on our own estate and ten consenting businesses; ship publicly only when the drift reproduces on demand.

The first card shared by a stranger, then the first reading sourced to the game.

Collect the strongest objections to the category, publish them in full, and answer each with the published score, the version, the evidence. A standing invitation closes the page: think this is nonsense? say so here.

The open-method discipline as theatre: every score versioned, every change reasoned, every surface evidenced, disagreement on the record.

Rescues buyers stalled at the research stage, with their objections answered before the call; submissions convert future hostility into future material.

Harvest the ten strongest public objections, answer and score each, publish as one page.

A sceptic sharing their own scored objection, and the first submission through the invitation.

Campaigns aimed at the marketing trade itself: the league table of how legibly the legibility-sellers read, published openly and upward, and an agency edition of the game, watermarked, for them to run on their own clients.

The white-label edition the shelf already names.

The trade shares its own scorecard; their clients arrive at our Door under their flag, pre-diagnosed.

Build the agency table from public estates; publish on a quiet Tuesday; tag nobody.

Trade newsletter pickup, and the first agency running the game on a client.

Find real businesses misdescribed by the machines. Hand the owner the printed misreading and the proposed fix, in person. With a signature, place the story jointly with the press that covers them, fix timeline included, so every story has an ending.

The paid report's findings told as news, and the ninety-day programme shown as the story's fix timeline, with witnesses.

The paper's borrowed trust catches the town; every misread shop has an accountant and a solicitor reading the same page, and they are the buyers; each consenting owner becomes a tagged relationship.

Detect three local misreadings, hand three corrections, secure one signature.

The first placed story, and the first reading citing one.

Our estate published exactly as the machines see it, faults included and dated, with a standing line at the foot: this is ours read honestly; ask for yours.

The build service practised on ourselves, and the monthly habit shown before anyone pays: the fix log is what keeping an estate readable looks like.

Serves the sceptical buyer who wants proof before purchase; showing the work raises trust, and the dare leads to the Door.

Build the split screen from the existing crawl tooling in one quiet fortnight.

A competitor or commentator citing the page as the example of the practice.

Every business on one market town's high street scored; each shop hand-delivered its sealed card before lunch; the aggregate story given to the local paper, with the reporter invited on the delivery round.

The Door delivered by hand, and the town index previewed at street length.

The printed story carries the read into the offices of the accountants and solicitors who advise those shops, where the buyers sit; readings count by postcode.

Choose the town by data: run the quick pass across candidates and start where the misreading is worst.

One town completed, one story printed, readings counted from that postcode.

The first town's most visible empty unit dressed as a single installation: the street's read on a screen in the glass, framed as an exhibition with title, dates and method note, and one code for any passing owner.

The estate-build argument made visible from the pavement: the human view beside the machine view.

The code lands on the Door with the street's read already loaded; strangers' photographs carry the window into the feed.

Approach the council or landlord with the completed town read as the pitch.

One window live, and one photograph of it published by a hand other than ours.

Sector by sector: what the machines tell clients about solicitors for the legal press, accountants for the accountancy press, builders for the trade monthlies. Each dossier names the sector's specific nightmare and doubles as the talk offered to that profession's body.

The index report sliced by sector, and the ninety-day programme pre-sold to the professions whose expertise must survive a summary.

The trade press's borrowed authority catches the highest-value buyers; the professional body's corridor delivers members by the room-ful; sector tags build each vertical into its own list.

Build the accountancy dossier first, the buyer's most trusted adviser, and pitch its press the same week.

One dossier placed, and one lectern booking generated by it.

A running public gallery of consented misreadings, each entry a museum label: the estate's words, the engine's words, the date, the model version. Once a year, the entries vote a worst misreading, and the press gets its December story.

The paid report's evidence format on open display.

The browsing owner meets the question that moves them, could this be me; the worried reach the Door; the syndicated feed makes the wall the place the category's examples come from.

Mount the first ten Bureau entries in placard format on one page.

The first inbound journalist request, and the first subject volunteering their own misreading.

Short screen-recorded films of an AI buying agent shopping a real category, silent except captions, the cursor as protagonist. The series has a name, an episode number, and one city per film.

The agent-path audit as cinema: the failure the film shows is the failure the audit finds and the build repairs.

Catches the audiences the shelf names first, software firms the models keep getting wrong and shops an agent has to act on; the end card delivers the viewer to the Door with the argument already made.

Record episode one against the first town's dominant trade.

One film embedded by a publication we did not pitch.

Real scored customers whose names sound like giants: Apple the greengrocer, Amazon the dry cleaner. The small print is the joke, the testimonial inside it is real, and every post ships with its planned second act.

Completed customer stories wearing a gag.

The feed rewards what screenshots well; the true testimonial works on the reader who checks; the collection poster becomes a permanent, smiling push toward the Door.

Jokes are loans against brand standing. This card enters only when the brand has standing to lend, and the condition is printed here so the bench is honest.

Find three namesakes in the scored towns, read them free, ask for the line.

One namesake post outdrawing our median, and the first inbound asking to join the collection.

A positive-only readability award, published from outside the conferences as the event opens, tagging the winner alone. The award's full name carries its own shield: unofficial, unaffiliated, and unbought.

The score as an object of desire: the certificate carries the score, the band and the method version like a hallmark.

The signal is credible because it cost us something and the winner nothing; the runners-up arrive at the Door asking what they scored.

Pick the first event from the calendar of rooms where readability pays, score the exhibitors' public estates, frame one certificate.

A winner displaying the prize unprompted.

The index data published open, structured and crawlable, with a citation handle, a plain methods file for the machines, and an annual diff: what changed in the corpus's view of British business.

The method's authority itself: open data, published weights, a public changelog, and the printed refusal of anything seeded or synthetic.

Every future machine answer that cites the index compounds new prospects on a schedule no campaign could buy; the annual diff brings subscribers back.

Ship the dataset, the citation line, the methods file and the refusal note as one release.

The first model answer citing the index unprompted.

Proof-events per founder-hour, logged weekly, card by card. A proof-event is a counted thing: a completed reading, a consent, a citation, a pickup.

When a week thins, cards die from the bottom of the ledger upward, and whatever feeds a durable asset dies last. The ledger ranks; the ratio decides.

First Light: the first verified, faithful machine answer carrying a client's brand, with a date and a screenshot. Celebrated on the day it is observed; a promise of it would break the third rule on the fence.

The Guerrilla Playbook v2.1 · the Action Cards v2.0 · the Customer Acquisition Research v1.0 · the Build Plan v1.2 · the Product Vision v3.0, 07-06-2026 · the Business Model Deck, design tokens of record. The full prose lives in the playbook; this workbook is its operating surface.